2. Have passion
If you’re not passionate enough from the start, you’ll never stick it out. With any job, there are aspects of work that are frustrating and difficult—even with the greatest dream job in the world, but being passionate about it will make you able to hold on when things get rough.
3. Design for yourself
“Don’t let the noise of others’ opinions drown out your own inner voice.” – Steve Jobs
I know it’s cliche, but this is so true, you are the captain of your own ship; don’t let anyone else take the wheel. Design life for yourself, you won’t receive a second opportunity to do so, so you either do it now, or you regret it on later in life.
4. Don’t sell crap
Sell only high quality products, while many would argue I would say that Apple products have always been top quality and that’s the reason why they are still at the top. They just provide quality products, and because of that they have loyal customers that are always willing to buy.
5. Build a great team
The people you surround yourself with, are the people that will shape your future. If you surround yourself with smart and positive people that share your vision, well then, you have a bright future ahead of you. Remember that you are the average of the five people you spend the most time with, so choose wisely.
6. Don’t do it for the money
Choose a job you love, and you will never have to work a day in your life. Steve Jobs was worth 100 million dollars when he was 25 years old, but he didn’t do it for the money. He did it because he wanted to change the world, he was an innovator.
7. Be proud of your products
Create products that you can proudly recommend to friends and family, if your product is great, money will follow. Make sure your product is high quality and it’s something that people would love to use.
8. Build around customers
Customers tend to trust individuals who are serious about what they do, and willing to take the time to achieve a deep understanding of their craft. Take the time every day to learn more about your customers, their industry and their challenges.
Needless to say, gaining trust is only part of the equation. You must also have a product that customers want and need, and the ability to show how you’re adding value, solving problems, and so forth. However, if you don’t earn the customer’s trust, they’ll probably buy from someone else whom they do trust–even if the offering isn’t as good
9. Marketing is about Values
Have you ever seen a Nike advertisement where they share why they are better than Adidas and Puma? No, I know you haven’t, because what they do is they honor great athletes like Michael Jordan – that’s what they are, that’s who they are. So make sure your customers know what your company stands for.
10.Stay Hungry, Stay Foolish
Never be satisfied, and always push yourself. Do (or be willing to keep trying) the things people say cannot be done.